Setting a pre-money valuation is always an interesting step in the funding process. I’ve seen potential deals quickly unwind as a result of an entrepreneur standing firm on an irrationally perceived valuation, or an unsophisticated angel investor(s) setting a seed round price that is misaligned with the venture community. It is always a terrible shame when this occurs. In the video below Jason Green of Emergence Capital Partners speaks to what he believes as one of the biggest mistakes made by entrepreneurs, that is, responding to the loaded valuation question (If you are reading this post as an email or in your RSS aggregator click HERE to view the video).
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